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Tag Archives: rankings

13 SEO Features that can Improve your Product Page Ranking

ecommerce

With increasing digitalization, online shopping is getting more popular, everything you need from grocery to personal care is now just a click away. But, with the increasing demand, competition is also increasing. Hence, it is very important to know that how your business is doing in this competitive scenario and how can you improve your page ranking. 

We have brought you 13 SEO features that High Ranking Product Pages have in common. To improve your page ranking you can practice these features.

1. Short and appropriate URL with keywords describing product

Avoid long URLs, rather than long URLs use short and simple URLs for the page. Don’t use unnecessary content which the consumer don’t need to know, use good keywords describing the product that can help search engines to suggest your website to the searchers. It is necessary to check how your URL looks when shared. The shared URL should look simple and clear for users to understand. Also, sharing long URL many times breaks the link resulting in showing error 404. 

2. Your Title Tag should be related to product and its specification

A title tag is one of the crucial element in search engine ranking, so it is essential to choose your title tag that can be optimized. If you want a perfect title tag, include keywords citing Brand Name, Product Name, Specification e.g. Size, Unique Feature e.g. Light Weight, Part Number, Application.

Consider following tips while optimizing title tags:

  • Avoid duplicate words
  • Your URL text should be clear and visible
  • Your important keywords should be mentioned in early 65 characters 
  • Don’t include your company’s name or website name in the tag

3. Mobile Friendliness 

Your site needs to be either responsive for mobile devices or it must have a mobile counterpart like AMP. It is found that more than 50 percent of customers are using their mobile phones for online shopping . So, if your product is not mobile friendly you are already losing half of the customers. Also, mobile friendly sites have higher ranking on google.

You can review your site on Google’s Mobile-Friendly Test to know how friendly your website is,  it will test one page at a time as it identifies other issues as well. 

4. Having Site Search is must

Site search feature is commonly found in most of the e-commerce websites and very importantly in every successful e-commerce site. It indicates about your business and on what platform you are working. Site search has benefits like you get to know what your customer is looking for. And the keyword data can be beneficial for optimizing your customers’ experience and can also help you in developing a strong keyword research. Other benefits are that site search grants you a search box in google’s organic search results, benefiting customers as well as you, having search site reduces competition from rival sites, as it gives your site more screen in the search results.

5. Post Unique Product Description and Attractive Images

To boost your search results, post unique descriptions and attractive images of your product. Many times online sellers post descriptions and images provided by manufacturers, which he shares with other clients as well. So create your original content as search engine detects duplicate content and avoid showing it to the users.

You can increase your website ranking using image optimization. You can upload a smaller size image with a link to a larger pop-up version, this will speed up your website’s page loading. Image optimization can increase traffic to your website from image search. 

6. Provide detailed specification of the product

A detailed specification about the product helps the customer in making  decision. Specifications include size, color, weight, dimensions, unique features, warranty details, link to product instructions and replacement of parts, etc. Don’t hide pricing from the customers make it visible and easy to find.

Including Q & A section on your website can be beneficial, many e-commerce websites are doing it these days. Q & A clears customers doubts and encourages them to buy the product. It also helps you to create customer-centric content on the page. 

7. Customer Reviews

Whenever someone is buying a product online, they surely check reviews given by other customers and many customers make their buying decision based on customer reviews. Hence, it is very important to display customer reviews on the product page. Also, reviews provide additional benefit by generating original content on the page.

Google scans your website reviews regressively, so make sure you follow google’s guidelines relating to reviews:

  • Reviews on your site must be generated by your site.
  • You must publish both the good and the bad reviews.
  • All reviews must be genuine, independent and unpaid. 
  • All the reviews are supposed to represent the specific product or location that is on that page not company wide or different location.

We have our own review widget which sits on your website and gets you positive reviews on Google, Yelp and Facebook. This widget filters negative reviews thus displaying positive reviews on your website which increases your brand authority.

8. Mark up Product Page with structured data

Marking up your content with the structured data will enable your website to generate a rich search result. You can use schema.org markup.  Marking up your content with Schema will provide you with Rich Snippets listing which is really attractive . You can also markup specifications of the product like color, size, etc. 

9. Pictures Create More Impact than Text, Videos create greater impact than picture

Visual content is the most powerful and easy way to deliver your message. You can tell the customers about the specifications of the product or can also give instructions. Either way, it is the most powerful content by far and utilizing it is a no brainer.  Other benefits of videos are that it exceeds the time duration a customer spends on your page as well as it reduces the bounce rates, both yields positive and good results.

But, posting videos on your page can result in more loading time so, use it wisely and wherever it is necessary or you think can have more impact. You can also use an image link which opens on an another page with the video, to reduce the loading time. 

10. Describe the Product in easy and simple way that customer can understand

It is very important that your customers understands and are satisfied from the product specifications and descriptions, because if your customers are not satisfied they may call up to clear it and make an order, or may not order, both will reduce your online sales. Design your website in a manner that it is easy to understand and is user-friendly.

11. It is Very Important to have a secure server

Your server has to be secured with a DV (Domain Verification) certificate. A secure server is important not only for scoring good rank but also, to attract customers and protect their safety. Google consistently warns the customers, whenever they connect to a non-secure website, this will result in losing customer’s trust. A secure site attracts customers.

12. Focus on Page Load Time

Page loading time plays a crucial role in search engine ranking. Customers prefer faster loading website. Google also wants sites to load within few second and that is not an easy task to achieve. It is recommended that your pages load within 8 seconds or faster than your competitor’s website. So implement measures that will ensure your website loads faster and avoid elements that can slower your website. 

13. Focus on Copywriting and Keywords

A strong content is  a must to attract customers towards your website. A copywriter has the ability to optimize the keywords and make a sales copy superior using  high traffic keywords.

If you are in need of Ecommerce SEO services for your website, please connect with us at sales@ebrandz.com or call 1-888-545-0616 directly to speak with our rep.

What Not To Do After A Major Google Algorithm Update

google-webmaster-guidelines

Whenever Google makes some changes in its ranking algorithm, the usual reaction of some SEO “experts” is to panic and start assuming things. The irresistible urge to make predictions about what can possibly go wrong and what was the “main intention” of Google behind the update, has increased the blood pressure of many.

In this industry, the only thing which is constant is “change”. Usually, Google updates its algorithms almost 500 to 600 times each year. Most of these updates are small and often go unnoticed, but some are major & raise a lot of eyebrows.

Instead of getting anxious after a major update, you can respond to it in a calm and constructive way by following the below tips:

1. Don’t let anxiety win

What’s your usual reaction after a major algorithm update? Read post after post, and allow the anxiety of unknown to throw you into a panic! Well, instead of doing that, you should wait for Google to release the detailed information regarding the update.  

However, most of the people do just opposite, they start panicking about something they don’t even know about. Also, most of the self-proclaimed “SEO Experts” start “assuming” things and add fuel to the fire. So resist the urge to read “his or her take on the recent update” and refer to Google’s own blogs or authority websites for information. 

2. Let the mud settle down

Whenever we hear about a major algorithm update, the marketer inside us gets restless. It compels us to take action as soon as we hear about the update, but we have to resist the temptation. Because it’s not necessary that your site will get impacted negatively, especially when you are doing SEO the right way. 

Understand that the paramount goal of Google is to provide the most useful answer to the users. So if you are doing all the “right” things, then you don’t really have to “worry” about the algorithm changes at all.

So next time you hear about any major update, wait for few days and see whether it has impacted your site or not, and then respond accordingly.

3. Do your own research

Some times it happens that Google releases a major update but does not mention about it in their blogs. For instance, the Possum was a major update targeted at Local SEO. Removing spam and diversifying the listings was the main aim. However, they never mentioned it on their blog.

In such cases, you will have to do your own research. But be informed that everybody out there shares their own insight and perspective. So you have to read few posts from credible sources, figure out what’s common and then come to a conclusion. 

If you find out that your site has been impacted by the update and you will have to make changes, make one change at a time. That way, you will be able to see the effect of that adjustment & can have a better idea about what’s going on.  

Takeaway

Major algorithm updates can be stressful. But if you are doing all the right things like creating high-quality content, acquiring links from credible sites, providing consistent NAP information – then you don’t have to worry. 

As I said earlier, Google’s ultimate goal is to provide users with best possible searching experience. And as long as you are doing things for the users, you do not have to worry about Google. 

USING HREFLANG DOESN’T HELP YOUR SEARCH RANKINGS, REVEALS GOOGLE’S JOHN MUELLER

seo-company

Businesses with multiple online presence tend to use hreflang as a markup on their websites to cater to users in their native language. This way businesses communicate to Google to show only the localized version of their website content in SERPs. For instance, if a business caters to both Spanish and French consumers then it tells Google to serve only co.es version to Google Espana users and only co.fr version to Google France audience.

But its use is limited to serve only that purpose. As Google’s John Mueller was quoted as saying, addition of hreflang as a feature won’t help your site climb the ladder in search ranking. But it helps in informing Google which URL is to be displayed, on the basis of the region or language based searches.

Let’s see what Google’s John Mueller revealed through a video session on Google+

“Kind of think if you didn’t have those local pages would the dot-com pages rank in the local search results? And if they would rank then we’d like to swap at the URLs out against the appropriate local versions. So if you have a website, I don’t know that, that’s targeting furniture and you have a UK website and it doesn’t show it all in in France for example, then just setting up at the href lang with completely new pages for France wouldn’t change anything because we wouldn’t have anything to swap out. It wouldn’t be that your UK page would be excessively ranking.

Another hand if you have liked for Germany and Austria where the content is German both the same and your pages for the country of Germany happened to rank in Austria then that would be something that we could swap out.”

With that said, it becomes quite evident that hreflang feature may not help businesses deal with their search ranking woes.

MOVING TO A KEYWORD-TLD WON’T BOOST YOUR SEARCH RANKINGS, REVEALS GOOGLE

seo

The latest buzz doing rounds in the SEO industry is that moving to Keyword-TLDs (top-level domains) can boost your search rankings. This means, if you’re planning to shift your existing domain name from say .com to .Live , .News, .Attorney or any other industry specific domain then it will lift your search rankings. According to some media reports, a lawyer reportedly used the formula with tremendous success when he decided to migrate from a .COM domain to a domain called .ATTORNEY.

Contrary to these reports, there’s a bunch of old school SEOs who believe that .COM domains are the only safe options. This affirms Google’s school of thought that businesses who still use generic TLDs aren’t at a disadvantage in the searches.

In fact, Google’s John Mueller took note of these reports and posted a reminder to businesses through his twitter handle saying:

Moreover, he gave instances through the official webmaster forum on how Google handles these new top level domains in search ranking algorithm. This, however, sparked off a series of debates between Google’s webmasters, with Gary Illyes responding through his twitter handle saying: 

To which, John Mueller replied through Google+ saying:


This time an agrument came from Danny Sullivan, co-founder of Search Engine Land who tweeted to John saying: 

John is yet to respond to that query. But frankly speaking, businesses willing to try this suggestion, can do so at their behest. However, this idea of changing domains or even URLs may do more harm than good and you’re more likely to see a drop than a hike in your existing search ranking.

THIS MAY BE THE LAST PENGUIN UPDATE, REVEALS GOOGLE’S GARY ILLYES

update

Businesses can take a heavy sigh of relief as Google gives more indications that there won’t be any new update happening after Google’s next Penguin version. Expect an official confirmation to arrive from Google on the matter after it rolls out the next Penguin version 4.0 in due course of time. Google’s Gary Illyes recently made it clear via his Twitter handle that after the yet to arrive penguin update, we may not experience a new one.

He tweeted that “it’s likely there won’t be next one,” referring to the next Penguin update.

Happy? Don’t be. Because the next slated penguin installation is expected to be a real time algorithm update unlike other normal updates. It means that businesses, who are not prepared for penguin’s real time version roll out will have to suffer a bit longer, as the process of new penguin penalties and retrievals will take place alongside it’s entire run time.

Much like the Panda updates, Google claimed that it will be rolling out this update without anyone noticing them, over a period of time. However, we did experience some small updates which were not as extreme as the ones that were rolled out in the past. The next slated Penguin algorithm update should be pretty quick, based on how fast Google indexes pages on the web.

So, for one last time businesses will have to prepare themselves in advance, as the next installation of Penguin version 4.0 is just round the corner.

In case, you need assistance to resolve any of your queries related to the next Penguin algorithm roll-out, we’re more than happy to help you. Just email us your concerns at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

RIP GOOGLE’S EXTERNAL TOOLBAR PAGERANK OPTION

google-pagerank

Google has reportedly decided to do away with the PageRank scores option in the Google Toolbar. That means, the next time you’re browsing the internet using a tool or your favorite browser that previously allowed you to track PageRank data from Google, you won’t be able to do that anymore. This is because Google has finally cut the link that allowed a browser to fetch data from Google.

About its decision to do away with the PageRank option, Google said that the company still uses the feature internally within the ranking algorithm, but the external support is going away completely.

Post this decision, there are several media reports claiming that web users are complaining about the unavailability of PageRank score, which previously appeared as an option on their browser’s toolbar.

pagerank-score

Talking about PageRank score, it had been quite a while since Google updated the PageRank scores. This is because Google had been trying to downgrade the importance of PageRank score which also added up to your Google search ranking.

A month ago, Google had officially confirmed reports that it’s going to scrap the first ten ranking scores from Google Toolbar feed and that in the weeks to follow the option would go dark. Last Friday, on April 15, 2016 PageRank was scrapped completely.

GOOGLE FINALLY DECLARES IT’S TOP 3 SEARCH RANKING FACTORS

google-rankings

So, Google has finally revealed its top 3 ranking factors. Wanna know what are they? Read on…….

A week ago, Google’s John Mueller revealed why search ranking shortcuts may not help businesses in the long run. In that Google Hangout video, John Mueller was at his diplomatic best, skipping a lot of queries related to ranking high in Google searches. In that very same Google Hangout session, he went on to reveal that businesses, on a temporary basis, can do a few things to lift their search rankings but it may not last longer. Here is the entire video.

Post that session and after much speculation in media circles, Google finally revealed the top three ranking signals that can help businesses surge ahead in Google’s search ranking algorithm! Any guesses???

Well, as per Google’s Andrey Lipattsev, links, content and RankBrain feature in the list of Google’s Top Search Ranking Factors, but not necessarily in the same order.

It’s not surprising to see Google’s RankBrain Algorithm making it to that list, since Google’s webmaster, in his previous outings made it known of it’s existence as one of the ranking factors.

Andrey Lipattsev, Search Quality Senior Strategist, Google made it known to us in his recent Question hour video session.

“I can tell you what they are. It is content. And it’s links pointing to your site.”

While contributing this information about the top three ranking factors, he didn’t follow any specific order as such, but just added on to the list.

1 & 2: Links & Content
3: RankBrain

As of now, we’ve got Links, Content and RankBrain as Google’s top three ranking factors; now officially confirmed by Google.

For more info, write to us at sales@ebrandz.com.

GOOGLE TO COMPLETELY REMOVE TOOLBAR PAGERANK FEATURE FROM THE BROWSER

google-pagerank

Google reportedly confirmed to some media channels that it has decided to remove the Toolbar PageRank feature from its browser. This, however, means that in the near future you may not be able to see Google’s PageRank feature in the browser you use for surfing the internet.

Talking about this latest development, Google clarified that the PageRank data is still being used by the company for some internal purposes within the ranking algorithm, but it’s withdrawing the external support from the browser’s Toolbar.

pagerank-meter

Image Source: http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068

Over the years, Google had stopped updating the external PageRank score. Hence, it doesn’t come as a surprise that they are now scrapping the feature completely from the Toolbar and the browser in next couple of weeks.

Having said that, if you want more information about Google’s PageRank feature, write to us at sales@ebrandz.com.

DON’T UNDERESTIMATE THE POWER OF SECOND-TIER LINKS

links-social-communities

Second-Tier Link Building: The Basic Premise

As you must be aware, building links to your website constitutes your first tier links. Your second tier links are those formed by building links to pages that link to your website.

To build second tier links, all you need to do is link to something new that returns your favor by linking to your site. You can achieve that by leveraging your social media presence to advertise content that links to your official website. Similar results can achieved by asking other publishers to link their article to one of your creations.

This process will do a world of good not only to for your search rankings, but also to the overall traffic to your site. National businesses often make use of second tier links to achieve superior search rankings. They usually “nofollow” those links after achieving desired results.

Given below is how you initiate the second tier link building process to your website.

second-tier-link

Let’s take a look at the number of referring domains to the page.

second-tier-link-ref-domains

As you can see there are 20 domains linking to that particular article. This means that there are 20 potential opportunities for someone to locate the page, plus the possible click-throughs to the site. Now that is worth a try, ain’t it?

Another such instance is a site called slideshare.net, which displays an author’s profile page linking to his website, as shown below.

second-tier-link-slideshare

Now see the number of referring domains pointing to that author’s Slideshare presence.

second-tier-link-ref-domains-slideshare

The number of referring domains, as you can see, are 90. This simply means that the author can look forward to 90 potential opportunities for someone to locate their main website. This is how you attract quality traffic to your site. It’s worth a look, right?

But like everything else, there are some dos and don’ts that you need to follow.

Dos

  • Increase your site engagement levels by socializing with the domain that links you in the first place.
  • Invest some of your precious time to build links to those domains much in the way you do for your main website. If someone had referred to your content previously through your main website, write more relevant content and let them know about it.
  • Follow the same quality guidelines to develop some valuable second-tier links to your site.
  • Realize that the site that links to you must be commanding more online authority than your official web presence. In case, you get a chance to write for a major publication, you’ll get more linking opportunities to generate links to your site through your brand new blog article.

Don’ts

  • Be careful not to link your site with domains that are low on authority
  • Don’t go overboard when asking for links. It gets a bit cheesy when you include more than one URL in your email communication and stand a chance to be labeled, by the webmaster, as the one using emailers for promoting their website. That doesn’t look good and doesn’t serve your purpose either.
  • Stop building links to a domain which is low on authority and has previous links pointing to your site.
  • Leverage automated robots to build second-tier links.

Your Final Takeaways

Build second-tier links not just for better search rankings; do it for attracting some quality traffic to your site. A multiple link strategy can be used for spamming purposes, but when used legitimately can work wonders for your content through the site that links back to you.

Have questions? Write to us at sales@ebrandz.com.

FIVE QUICK SEO TRICKS FOR INSTANT SHORT TERM GAINS

seo

In this fast paced digitized world, we want everything delivered quickly, at the press of a button. While it is practically possible for getting instant materialistic satisfaction, the same thing cannot be said for some of the major events in your life such as education, career, medication, marriage, progeny, etc. They demand your dedicated time and patience. Like these major events in your life, SEO too needs to be seen as a long-term investment for getting better results. But as part of human tendency, we always search for some quick short term results. Even though SEO services yield better results with time, there are some easy wins that you can look forward to while realizing your long-term SEO goals. Here are some quick, result oriented SEO tricks that you can use to not only get ahead of your SEO rivals, but most importantly to sign-up new clients.

1. Make Use of Featured Snippets

If you want to attract more organic traffic to your site, you need to work out a strategy to get a featured snippet spot under your belt. While it’s still a task to feature in the quick answer box, there is an SEO trick that you can use to optimize your content.

Just go to your Google Search Console to find out how many queries ending with a question mark are ranked highly in the searches. You can filter the queries that contains “how,” “what” and “why.”

Now, prioritize your list of keyword phrases on basis of their search volume. Filter your list for keywords with higher search volume. In case, your question-related keywords don’t rank higher in searches, just weave your content to answer a simple question that you can think of.

Some quick and easy tips to increase your chances of getting featured in the answer box by doing some on-page modifications as mentioned below:

  1. Make use of bullets or number format while answering search queries that contain a question.
  2. Include a video to the page that answers a query, along with an image.
  3. Fill your page with informative content that adds value to the reader.

Now, submit your content to be indexed by Google and share it on your Google plus page so that the changes are noticed by the search engine. Visit here to know more about how to get featured snippets.

2. Optimize Existing Content

Getting your new web page higher up in the search rankings takes a lot more effort than improving the ranking of an existing page.

While keeping the number one search ranking goal in sight, target your content to rank anywhere between 3rd to 10th search ranking positions. Working on your bounce rate and building new page links can be great assets for securing short-term gains.

There are many methods to identify the page that you need to focus on.

  1. Go to the Google Search Console and look for keywords that rank anywhere between the 3rd – 10th search position.
  2. Run Google Analytics and find pages that have high bounce rate but attract decent traffic to the site.
  3. Now, look out for pages with higher conversion rates through your Google Analytics account. Search for keywords that are attracting traffic to the site and optimize your content around those keywords.

Here are some tricks that you can use to quickly improve the search metrics of these pages:

On-page optimization

  • Adjust the basic page ranking factors to improve search engine optimization of your page.
  • Create new internal links from the related pages to your target pages.
  • Share your content on Google Plus and allow Google to index your pages

Invite a well-known influencer for some quick links

Invite an influencer to contribute towards the improvement of your page’s content. In bargain, you stand a chance to gain some great links.

For instance, you can invite a well-known soccer player to do some guest blogging for your page based on soccer, by asking him some relevant questions.

Do share links with the influencers via email or Twitter asking for their opinion on your blog update, which you can also use on your social media profile. Use the same method while designing brand new pages.

Search intent optimization

You may have come across pages that rank higher for queries that don’t seem to fit the page content. For instance, a search query related to “SEO services in NY” gives results on how to reach out to an SEO agent in the New York City. Working on this core issue will automatically improve your search ranking and lower your bounce rate.

  1. If your page is not ranking for a particular set of keywords, then consider rewriting the article around keywords that are currently attracting traffic to your site.
  2. Include a section to answer the query that your article already ranks for. This will enable you to maintain the visibility of your article.
  3. Consider writing a new page if on-page information doesn’t match the search intent and then link it with the higher ranking post on your website; that includes the keywords rich anchor text.

3. Improve Visibility of Your Converting Pages

Search for pages, via Google Analytics, that help in conversion. Capitalize on the keywords that are currently attracting traffic to your site. Besides that, you can even make use of paid campaigns that feature the high ranking keywords.

To improve your on-page SEO value, focus on the trending keywords and pages to get quick results in a short period of time.

4. Look for Competing Content

Combine the pages that you find have content with similar topics. In order to unite these pages as, do ensure that you redirect their URLs.

5. Get Rid of 404 Errors

To fix 404 error pages, you can make use of several available, online SEO tools. Also, reach out to site owners that have broken links or redirect the URL to a live page to fix the broken link related issue.

Your Final Takeaway

Even though you need to consider your SEO strategy with a long term perspective in mind, there are a few SEO tricks that you can use to get quick, short term results.

Need help with implementing these tricks? We can be of assistance. Just email us at sales@ebrandz.com or call 1-888-545-0616 and we’ll do the rest.