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Tag Archives: search

GOOGLE WILL NOW DISPLAY AD UNITS IN ITS IMAGE SERPS

google-analytics

Google is reportedly introducing ads for the first time ever in it’s image SERP ecosystem. The search giant is launching its shopping ads on images in mobile. So the next time you do a Google image search for a particular product, you’ll start seeing a line of sponsored items next to the product on display. However, the update is rolling out slowly, starting with shopping ads which will take its own time to be rolled out completely.

According to media reports, Google Ads will occupy an entire line of screen space, taking a large share of screen space in image search results. As per Google, the reason why ad units find a place in Google’s image searches is the fact that most online shoppers prefer to do an image search on Google before actually purchasing a product online.

Also, most online shoppers are more or less faced with a similar set of queries pertaining to the purchase of a product like how much is the cost of the product and where they can purchase it. Online shoppers can expect most of their queries to be answered through Google’s new look of image search results, which will now include ad units displaying information regarding the product such as product pricing and the location where one can possibly purchase the advertised product.

Google’s new image search results containing ad units are now being officially rolled out to worldwide users. The Google Display network displaying images will display your PLAs in image searches, if you opted to become search partners as a part of your AdWords campaign.

GOOGLE EXPERIMENTS WITH BLACK LINKS IN ITS SERPS INSTEAD OF THE TRADITIONAL BLUE LINKS

google-travel-search

Looks like Google is yet to come out of its experimental mode. According to some media reports, Google is experimenting a new link color in its search results. Instead of using the typical blue colored links, Google is now displaying black colored links in its SERPs.

On one hand, Google uses red colored links in its china based Google searches and on the other it has never before used any other color besides blue in other parts of the world. But Google recently tested different shades of blue colored links in its SERPs.

But whether Google’s latest endeavor will go down well with the audiences or not, is a thing to be seen as there are many other reports doing rounds in media circles, including Google’s Help forum.

These snapshots from Google’s mobile and desktop SERP serves as proof of Google’s experimental nature:

google-black-serp-desktop google-black-serp-mobile

Again, this is a test that many searchers are seeing right now.

The discussion forum is at Google Web Search Help.

BING INCLUDES AN INTERACTIVE MAP FEATURE TO PROVIDE BASIC ASTRONOMICAL EDUCATION

bing

Now a Bing search on solar system gives you basic astronomical information about how the planets in our solar system through a cool interactive map. The map shows how the nine planets along with stars rotate in our galaxy. Not only that you can even change the rotating speed and direction of the planets and that will take you in a different time zone. To know basic planetary information, rotate the map and hover the mouse on different planets. This will fetch you information such as their Mass, Radius, Age and Speed in kilometers per second.

Here’s a snapshot of Bing’s cool interactive map.

solar-system-bing

Let’s see what Microsoft’s spokesperson said about this cool interactive map feature through a reddit post:

“The developer worked really hard on it! Also, it should show up on all desktop browsers and m.bing.com on iOS and Android in any English-speaking market. We’re going to be shipping this feature and our other educational features to more countries soon.”

With that said, this unique map feature from Bing works on mobile platform as well.

Write to us at sales@ebrandz.com in case you want more information or want to give your feedback on the subject.

8 WAYS TO RANK HIGHER IN YOUTUBE SEARCH RESULTS

youtube

YouTube is not only the biggest & most popular video sharing platform, but it’s also the 2nd most used search engine on the internet. And as you already know that visual content is currently ruling the web, you must host your videos on YouTube as it can get your business a lot of exposure.

Unfortunately, you are not the only one who will be trying to enlarge the business using YouTube. So how will you secure higher ranks for your videos in YouTube’s search results?

Well, there are some tricks & methods using which you can boost your rankings on YouTube.

  1. Customized URL
    The first thing you’ll need to do is optimize your YouTube page. There are many aspects you can work on to make it more user-friendly, which will improve your rankings. If you have 500+ subscribers and your channel is more than thirty days old then you can claim for a vanity URL. A memorable & catchy URL will benefit you in many ways.
  1. Establish yourself as an authority
    Establish your brand authority by adding your website’s URL in the “associated website” section. Also, add links to your social media pages. But before adding your website URL, make sure that your site is well designed & has proper content structure.
  1. Customize Your YouTube Homepage
    Take some time and setup your home page correctly. To increase discoverability, include relevant keywords in your description. The “featured video” is your chance to engage the audience, as it starts to play automatically. So ensure you set the best video for it.  Try highlighting your playlist so that users can navigate through your videos easily.
  1. Increase video engagement
    To rank higher in YouTube search results, higher views alone will not do the trick, as YouTube also consider the total time spent as a ranking factor. You may have seen many videos that show something else in the picture and then turn out to be a scam.  So your video must not only attract but also engage users for as long as possible.
  1. Optimize the Title And Description
    Title & description of your videos play a major role in boosting your ranking. Including relevant keywords in title is crucial; but don’t overdo it or else you will make your title too complex to understand. Keep it short, simple yet descriptive. I know it’s hard, but road to success is never easy!
  1. Tag the way you Search
    Tagging your videos correctly is the key to getting maximum views. The best rule to follow while tagging videos is to “tag the way your search”. For instance: If you give SEO tips then you could use “SEO tips for websites”, “Beginners guide to search engine optimization”, “SEO tips for YouTube”. Long tail keywords are better than single keywords as they boost the chances of your video being found for those terms and the competition will be less for niche-specific terms.
  1. Add Transcripts
    Adding transcripts to your videos also helps in gaining higher search rankings as it informs search engine bots exactly what the video is about. It gives the bots lots of relevant text to crawl & your keywords also occur more naturally this way. But make sure that that the transcripts are 100% correct & are in the same language used in the video.
  1. Increase the number of Likes and Shares on your videos
    The number of likes, shares & comments also boost your rankings. Include embedded videos on your website & ensure that your website has one-click social sharing button. Post your videos on as many social platforms as possible. Reach out to the bloggers of your niche and ask them to upload your content or mention the link in their blogs. You can also market them via emails, but expect very little click through because people generally don’t click on video links on emails.

Conclusion

By understanding the ranking algorithm you can manipulate it a little in order to rank higher in YouTube videos. But ultimately, it all comes to content. So these tips & tricks will work best if you have “Great Content”.

If you have any other trick up your sleeves, write to us at sales@ebrandz.com. Would love to hear from you.

BING LAUNCHES “SEARCH WAVE” TO DETERMINE THE TOP-SEARCHED PRESIDENTIAL CANDIDATE OF 2016

In an effort to compete with Google’s Candidate Search Cards, Bing has announced the launch of a new Search Wave feature that gives a detailed account of the political search volume of each of this year’s presidential candidates.

The new feature is just an extension of Bing’s Candidate Page roll-out. Bing says that the Candidate Page provides information about the candidate who features prominently in related public searches.

The additional search feature gives an overall account of the number of candidate searches and comes with the ability to segment these searches as per state, age and gender.

Here’s how the new “Search Wave” feature displays information based on the states and parties.

candidate-search-volume-state

Also, the new feature enables users to see the overall search volume of each of the candidates.

donald-trump-search-wave

Bing’s new Search Wave feature aims at providing a comprehensive view of this year’s election coverage, which includes an overview on candidates through Candidate Pages, a political index and an election timeline. Users can use these tools by doing a Bing search for Candidate search volume.

GOOGLE TO NO LONGER SPORT ADS ON THE RIGHT SIDE OF DESKTOP SERPS, WITH ONE EXCEPTION

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What is being referred to as one of the most dramatic advertising moves, Google will now allow advertisers to place ads on the top and bottom of its SERPs.  This will completely free up the right side of desktop search results. And as a compensatory measure, the company’s offering extra ad space for advertisers to display four ad units instead of three, at the top of the search results by branding them as “highly commercial queries”.

In hindsight, it’s not at all a surprising development, since Google tested this new ad functionality way back in 2010. Over the years, this functionality has gone through some modifications. Users outside the US started noticing four ads being displayed on top more frequently, since late last year.

But this may change altogether. Google’s spokesperson confirmed that the new SERP, comprising of four top ad units, will soon be rolled out to support all language searches on a worldwide basis. So you may no longer see any ads on the right side of the search results, except for the PLAs (Product Listing Ad) that will continue to exist, both on the top and the right side of desktop SERPs.

The new ad functionality will sport an additional fourth ad unit for highly commercial queries, which is what Google’s official statement says.

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

The removal of right side ads will impact desktop searches as well as the advertisers, worldwide. And what is being branded as highly commercial queries like “the hotels in Las Vegas City” or “travel insurance”, etc. will appear as the fourth ad unit on the top of desktop’s SERPs.

Desktop SERPs minus the right side ads will now appear to be more similar to mobile SERPs. However, the Google mobile ads space at the top sports either two or three ad units in the search results.

Need some expert help in this matter? Just write to us at sales@ebrandz.com and our professionals will be in touch within 24 business hours.

TWITTER INTRODUCES GIF SEARCH SUPPORT

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In an attempt to address its stagnant user base concerns, Twitter has launched GIF search across its platform. Short on creative juices, Twitter drew this latest creative inspiration from its rival, Facebook’s successful version of Playbook which uses a GIF image search on its in-app messaging platform. Very much on the similar lines, Twitter is now launching a wider GIF image support on its platform. This will include all kinds of GIFs that you have known and loved over the years, thanks to their associated partners – Giphy and Riffsy.

It’s hardly a surprise that of late GIFs have had a commanding web presence and according to Twitter, as of last year, over 100 million GIFs were shared across its platform. According to latest Giphy updates, the animated image search platform revealed that it recently closed a $55 million financial deal. Now, with a microblogging site coming into the picture, it more or less endorses and bolsters the fact that animated images form an integral part of self-expression online.

Having said that, the new GIF search functionality is simultaneously being rolled-out to Android, iOS and desktop users. Hopefully, the new feature will add to the engagement level of the audience by making their Twitter experience a worthwhile one.

Want to add anything? Have your say by emailing us at sales@ebrandz.com.

GOOGLE TO ALLOW BUSINESSES TO EDIT THEIR KNOWLEDGE GRAPH INFORMATION

google-knowledge-graph

Much to the delight of brands and users, Google’s Knowledge Graph gets an update that enables them to control the content that is being displayed alongside their search entry.

Typically, Google’s data rich Knowledge Graph, displayed to the right of the search results helps in providing concise information about the brand that is being searched for across the web. And with this new update, Google is giving the authority to business reps to edit any inherent changes that they deem fit.

Although, the proposed changes will take some time to appear in the search results. Yet it’s a big step forward in the right direction which will benefit both users and businesses in their expression of interest. For both brands and companies, it’s nothing short of a big deal, as it will enable them to have a full control of their search information. Besides these changes, they can even update their NAP (Name, Address and Phone Numbers) citations and the change of a CEO as part of their official search information.

barry-knowledge-graph-1
Source: http://searchengineland.com/google-letting-official-representative-of-knowledge-graph-boxes-to-suggest-changes-in-search-results-242121

This is for the first time that Google is sharing authority with businesses via Knowledge Graph, so that the owners can improve upon themselves.

How to edit your Knowledge Graph information

To become an official representative, all you need to do is log-in to your Google account and then follow the steps mentioned below to make changes in your company’s NAP citations:

  • Ensure that the URL in the Knowledge Card is in sync with your company’s official website, YouTube presence or company’s official Google+ pages.
  • Ensure that your official website is attached to your Google search console account.
  • Ensure that you are signed into the Google account that is attached to the company’s website.
  • Ensure that you keep a tab on your web browsing history.

Once Google approves your official ownership credentials, all you need to do is click to “Suggest a change” to update your official business information in Google’s Knowledge Graph Center. You will then receive an email from Google on submitting your changes. Thereafter, Google will review the suggested changes by running checks for accuracy of your content.

barry-knowledge-graph-2
Source: http://searchengineland.com/google-letting-official-representative-of-knowledge-graph-boxes-to-suggest-changes-in-search-results-242121

For further details on the subject, you can click here to check Google’s official Help page.

Or email us at sales@ebrandz.com for assistance.

YAHOO BOSS (BUILD YOUR OWN SEARCH SERVICE) MAY SOON CEASE TO EXIST

yahoo
What started-out as an ambitious attempt by Yahoo to spur innovation and disrupt the search market scenario is now on the verge of a closure. Launched back in July, 2008, Yahoo’s Build your own search platform – BOSS was conceived with an idea to provide a Google like search alternative to the users. But owing to the low popularity rate amongst the users the service will officially cease to exist by March end, this year.

The main motive behind conceiving Boss was to help developers as well as non-developers, in their pursuit of building a simple search platform through their search tools. In order to build their own search platform, users could leverage BOSS APIs and developers’ tools to go along with the easy to use web interfaces.

BOSS was initially powered by Yahoo searches, the reins of which then went to Microsoft. Microsoft went ahead and moved some of the features to its index and added a fee structure as per the number of searches. This will now cease to exist around end of March.

Let’s see what boss.yahoo.com or the BOSS API page reads about this abrupt ending of the ambitious project.

“At Yahoo, we’re always looking for ways to streamline and simplify products for our customers. With this focus in mind, we will discontinue the BOSS JSON Search API on March 31, 2016.

Access to the BOSS APIs will continue until March 31, 2016. Moving forward, customers leveraging the BOSS JSON Search API can instead use YPA, a Javascript Solution that provides algorithmic web results with search ads for publishers who manage their own search engine results pages (SERPs). Click here to apply or learn more about YPA, or if you are working with a Yahoo Partner Manager, they can help you explore your options.

If you have any questions regarding BOSS please visit our FAQs page here or you may click here to get in touch.”

After hearing this news, it seems like someone just said Yahoooooo..…! Well, let’s “Google” it, since your guess is as good as mine. I hope you get the message.

For more info, write to us at sales@ebrandz.com.

SAY “OK GOOGLE” TO GOOGLE’S NEW MOBILE TRAVEL SEARCH EXPERIENCE

google-travel-search

Move on Google’s web based travel searches to make way for Google’s new mobile based travel search experience. Much to the delight of smartphone users, Google recently updated its mobile user interface for travel-related searches. All you need to do is conduct a Google search for your favorite destination on your smartphones. And once you opt for “More Destinations”, it becomes really hard to get back to the organic search results. Let’s see how this actually works.

Let’s say you want to travel to a Canadian destination. Just do a normal Google search for “France Destinations” or Where to go in France”.

google-search-france-destinations

Google will then display a few destinations including a big blue pointer indicating more available options. One click on that pointer and Google will expand its travel horizon to display an array of destination details. These details include flight timings, nearest hotels & restaurants along with tariffs, weather conditions and the best time to visit your favorite destination in Canada.

Besides that, you can also filter your travel related search by dates, interests or your budget, which has already been in place for some time now.

Try it now. For more information, write to us at sales@ebrandz.com.