If you want to climb Mount Everest you aren’t going to do it alone.
You need help; you need a group of climbers to support you through the climb.
You also need the help of an expert who has been there and done it.
Influencer marketing is just the same.
You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)
You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.
Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?
And, it helps with search engine optimization too.
Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.
Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!