Tag Archives: extend a search campaign

New Display Network Tab to facilitate campaign optimization

Google’s latest changes to AdWords are devised to make it convenient to buy and track display ads on its network. The search major is giving display its very own new Display Network Tab – an interface built right from the ground up for running display campaigns, The new interface to be rolled out over the next couple of weeks gradually will let advertisers bid, target as well as optimize their display campaigns better. Continue reading