July 2, 2012 / Chetan Asher
A new feature to let users ‘mute’ Google Display Ads
Users of YouTube can already skip ads. Google is now adding the same capability to its Display Network as well,…
May 5, 2012 / Chetan Asher
Measuring the value and success of Facebook ad spend
As Facebook is all set to go public, one lingering question that persistently looms: does advertising on the popular social…