Tag Archives: Broad Match Modifier

A quick recap of new adCenter features and enhancements

Previously, changes to Microsoft’s adCenter interface would not take place with so much of regularity – just once or twice at the most, a quarter. However, this is going to change with more frequent updates in the offing – Broad Match Modifier, the Mac-driven desktop version, a customized version for smaller businesses, plus more integrated interactive advertisements on Bing, to name a few. Continue reading