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Tag Archives: keyword targeting

Factors that decide the choice of ads shown on Google

Google Analytics helps you to follow how your users or the potential customers interact with your site. It’s a handy web analytics tool, which can offer in-depth data on your site usage which sites and key search engine terms direct people to it. This information and analysis lets you take up appropriate marketing activities and define strategies so as to enhance your AdWords performance, grasp visitor preferences; follow what exactly they do on your site, and improve your site design. Continue reading