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Tag Archives: Google Affiliate Network

Understanding the ‘Pay for Performance’ marketing basics

Affiliate Marketing is a well-established form of marketing for a business entity or individual keen to increase sales or leads. It is often termed Pay for Performance marketing. This method is considered a very effective customer acquisition and retention tool for online merchants who are in a position to work out the commission structure and pay only after tangible results come in. Continue reading

Networks that help you keep pace with the dynamic landscape of Affiliate Marketing

If you as a merchant have an innovative service or product that you want to promote online, then Affiliate Marketing is just the perfect tool. An effective program will help your business generate greater customer leads and increased sales over time. In theory, it can fetch 20% of total online sales. However, it takes proper planning and execution to build a successful strategy with the help of affiliates. Continue reading