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Tag Archives: Social Gesturing

Norms of successful social media monitoring and commenting

Ask any experienced social media specialist, and the expert is bound to recommend as one integral aspect of the strategy, to always proactively and constructively respond to select comments directed towards you or your brand on popular networking channels, forums, review sites, blogs, bulletin boards, and other channels.  After all, you are supposed to be an active part of any brand-centric or domain-specific online conversation. Especially smaller businesses must follow this practice. Continue reading