January 15, 2012 / Chetan Asher
Who owns an ‘official’ social account – the company or employees?
How much indeed is an innocuous tweet worth it? How much exactly does a follower on Twitter cost? The value…
January 31, 2011 / admin
Why is it vital to ‘listen’ to online conversations?
When it comes to managing online reputation of a brand, several factors come into play. There are issues like how…
January 20, 2011 / admin
Social media and customer engagement
If your brand has a poor reputation on the Web, there is not really any simplistic, one-step formula to rectify…