Tag Archives: brand awareness

Co-creation of content as powerful marketing means

Dealing with content conundrum is getting trickier, as businesses are trying to reach maximum possible audience base to enhance conversions.  In their quest to bombard to consumers – both prospective and existing – some brands run the risk of diluting their message; need of the hour is clearly to produce quality content and focus more on targeted message instead of putting too much emphasis on the amount of content produced that can have a counterproductive effect and end up distracting many consumers. Continue reading

Four tips to create brand awareness within your online community

In the dynamic age of social media, traditional marketing means won’t suffice. Social media has built a two-way stream in which followers and fans look forward to a more proactive relationship with brands. From this perspective, it is necessary to communicate the intrinsic culture or ethos of a brand to its online community. Continue reading