Tag Archives: structured markup

An assured way of optimizing your site for local search results

Conveying uniqueness of your business website in terms of products, services and information it has on offer as well as underlining its value to prospects requires a comprehensive search engine optimization strategy. Pushing your pages up the search engine ladder, even while making them reader-friendly is a challenging task. However, there are certain techniques that can help you in the process. Continue reading

Implications of ‘contextual’ keyword-search technology to searchers and site owners

From Google’s Panda, Venice updates and Search Plus Your World, the search engine optimization landscape has indeed changed, in the last year or so. And while that will have an impact on your strategy, too, one thing, which remains the core to it, is keywords. They are still very much vital to your content and link oriented SEO strategies. There’s one change flowing down the Google sieve that will again change the scenario – semantic search and human element. Continue reading