Tag Archives: search marketplace

Maximize your RoI of advertising spend in the search marketplace

The new Yahoo!-Microsoft Search alliance is aimed at combining the strengths of two companies to create a better choice in search with the enhanced scale and reach. It will let searchers get relevant results quicker. The combined entity promises to offer more value and deliver increased returns for advertisers. It will also bring improved results for web publishers. If the alliance succeeds in delivering what it has promised, it will be great for search marketers. Continue reading