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Tag Archives: gamification

Brands are prompting social communities through game incentives

Games are being increasingly employed as a potent and targeted marketing tool by brand managers. The idea behind the move is not only to build customer loyalty but also to collect precious user data. Marketers are keen to tap the gaming potential of motivating people with attractive awards and incentives that may or may not have monetary value. Continue reading

Infuse a gaming element into your business site, here’s why!

Relish it or not, approve of it or not; the trend of gamification is going to stay. It is not a wise idea to fight it. Instead embrace it and you will encourage customers to stick to your brand. Using some of the catchy concepts involved in game mechanics on a business website, in your service, and also perhaps in your storefront. And if you are not convinced as why to infuse a gaming element into your business site, here’s why! Continue reading