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Tag Archives: social shopping experience

How to benefit from the opportunities in the realm of social shopping?

There has been a wide coverage of Facebook’s new features in the media. As already reported, developers can now build a Facebook commerce-driven experience, which is more relevant to avid shoppers and offer more effective social discovery also for sellers. They can get insights into user preferences and use the data to promote their products better. All these new opportunities are going to make shopping experience on the popular networking site more social and richer. Here are a few ways the changes are likely to fuel social commerce. Continue reading