May 11, 2012 / Chetan Asher
A spotlight on specialized search and data analysis services
A spate of Specialized search and data analysis can be extremely valuable and handy as the online world continues to…
May 10, 2012 / Chetan Asher
How are brands accounting for their dollars spent on Facebook ads?
For its part, world’s top social site Facebook has made repeated efforts to quell concerns of marketers about its ads’…
May 9, 2012 / Chetan Asher
An assured way to better engage Google users with your site content
When users visit Google, they generally have an idea of exactly what they are looking for unless of course, they…
May 8, 2012 / Chetan Asher
Key things to remember while using Rich Snippets for higher click-through rates
From a search engine user’s perspective, rich snippets are very important since they help them decide more quickly and more…
May 7, 2012 / Chetan Asher
What do recent surveys on social campaign effectiveness reveal?
Marketing professionals are growingly becoming convinced of the immense value of proactive engagement with their prospects on an array of…
May 7, 2012 / Chetan Asher
In-house social networks grow in popularity
Even though networking has emerged as a major online trend, many corporate entities outside of the Web periphery have been…
May 5, 2012 / Chetan Asher
Measuring the value and success of Facebook ad spend
As Facebook is all set to go public, one lingering question that persistently looms: does advertising on the popular social…
May 4, 2012 / Chetan Asher
Paid Inclusion surfaces in certain vertical search areas of Google
Comparison Ads courtesy Google now allow users to compare a host of relevant advertisers’ offers fast and conveniently, also providing…
May 4, 2012 / Chetan Asher
4 Sales Driving Social Media Campaigns
With brands hiring social media companies to increase their fan base, you find companies going crazy to beat the competitors…
May 3, 2012 / Chetan Asher
How will Comparison Ads result in more valuable leads?
Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look…
May 2, 2012 / Chetan Asher
How much is intrinsic business worth of a social following?
Social marketers are often a divided lot over establishing a measurable link between ROI and a ‘Like’ or ‘Follow’. The…