July 16, 2011 / Chetan Asher
Five tips to shore up your brand equity online
When someone out of sheer curiosity or purposely happens to search for your name or background online, the search engine…
July 15, 2011 / Chetan Asher
How to have a fair grasp of your image on the internet?
Every time a prospective user Google’s or Bing’s your business name, the ‘negative’ post will crop up, further denting your…
July 13, 2011 / Chetan Asher
Legal provisions regarding misrepresentations and remedial action
The Elements of notification under Subsection 512(c) of the US Copyright Law mentions that a notification of any claimed infringement…
July 12, 2011 / Chetan Asher
What are implications of ignoring your online identity and image?
There are several examples of adverse publicity on the Web harming your credibility as an individual and also as a…
July 11, 2011 / Chetan Asher
Why you cannot demarcate your online reputation and your offline image?
Most hiring managers not just in the US but in other western and European countries search for candidates online, and…
July 9, 2011 / Chetan Asher
The cause and effect of adverse publicity
‘Publicness’, as the new-age phenomenon on the all-encompassing Web now is commonly known, comes with significant consequences or implications for…
July 8, 2011 / Chetan Asher
Implications of mistaken identity and damaging material posted on the Web
The Web indeed is just like an elephant; it never forgets what gets stored inside. If let loose, it can…
July 7, 2011 / Chetan Asher
‘Publicness’ of personal lives endangers online and offline reputation
An increasing trend of bringing personal lives into the public realm, largely driven by the intervention of Internet and technology,…
July 6, 2011 / Chetan Asher
Is your privacy and reputation under threat?
Not less than two billion Internet users’ collective intelligence, coupled with the digital fingerprints so many of them inadvertently leave…
July 5, 2011 / Chetan Asher
‘Me, Myself and I’ tool to manage your online identity
Primarily to protect your personal reputation, which is equally critical to maintaining your business credibility, you may set up search…
July 4, 2011 / Chetan Asher
Stick to the basics while implementing your PPC ad campaign
A PPC (pay per click) ad campaign can prove to be a very effective source of online traffic and revenue.…