Search Engine News Updates: April 01-10-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google Mobilizes AdWords For Advertisers On The Go

Everything in today’s most engaged environment occurs in real time, even ad management. To ease task Google has just rolled out its AdWords for Mobile applications allowing advertisers and agencies the option of…

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Yahoo To Shuts Down Contextual Ad Publisher Network End Of April

Yahoo on Wednesday notified members of its Yahoo Publisher Network (YPN) that it will soon be shutting down its contextual-advertising network by the end of the April, ceding the market to already-dominant Google, as it retools to focus on premium display…

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YouTube Gets Fresh Makeover To Keep Viewers Mesmerized

Google-owned video-sharing site YouTube on Wednesday unleashed a major makeover, more streamlined YouTube homepage, aimed at moving out visual noise and capturing the attention of viewers, in an effort to lengthen the time users stay on the site…

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Yahoo In Alliance With Healthline Networks To Manage Yahoo Health

In an effort to strengthen the popularity of its online health channel, Internet pioneer Yahoo Inc., on Thursday said that it is entering into a broad partnership with a specialist, Healthline Networks, a leading…

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Yahoo Upgraded Search For Sports And News Search Pages

Yahoo on Thursday said that it is unfolding some new search improvements for Yahoo Sports and Yahoo News search topic pages, all designed to give the user what they are looking for, quickly and easily, on this April Fools Day, and Yahoo’s Tricia Stream quoted as saying to…

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Google Scoops Up Online Video Hosting Platform Episodic

Streaming TV is a flourishing service across the globe, and as it appears that soon this pocket will get crowded with more companies shifting focus to streaming TV. Search engine behemoth Google has just entered this space with its fifth acquisition of Episodic, a platform for broadcasting…

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Facebook Gobbles Up Divvyshot To Boost Photo Sharing

Facebook seems to be following Google’s footsteps at the moment, gobbling up the services that it believes could make the site stronger. Its latest target is Divvyshot, a one-year old photo-sharing startup focused on…

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Yahoo Re-freshens Entertainment Debuts App For iPad

Just a day before the launch of iPad, Yahoo today released Yahoo Entertainment for the iPad, a free app that offers an iPad-friendly user interface for exploring entertainment reviews, television listings, exclusive video contents, news and more…

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Microsoft To Unveil “Pink” Smartphones Series On April 12

With eye catcher aimed at the youth, the Redmond Vole stirred up some speculation on Monday with invitations to a mysterious press event. Microsoft, is rumored to release its much hyped project about “Pink” Smartphone that has been swirling for months on April 12…

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Google Soups-Up Gmail For The iPad

Even though Google has a few apps that come pre-installed into the iPad, the search titan has spiced up the Gmail interface specifically for Apple’s latest iPad and other tablets that are due for arrival soon…

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AOL Says Adieu To Bebo Social Networking Site

Barely two years after AOL acquired the social network site Bebo for a whopping US$850 million, the company has now decided to either sell or shut down the ailing service by the end of next month…

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Visual Artists Group Plan To File Lawsuit Against Google Over Book Project

As Google awaits approval of a controversial digital book settlement with authors and publishers, the search giant now faces another potential setback and delays as several groups representing photographers and illustrators prepare to file a fresh class action lawsuit against the company on Wednesday, alleging that its campaign to digitize millions of…

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Google Unwrapped Updated Buzz Privacy Settings

The launch of Buzz has casted a dark shadow over Google’s several privacy mishaps. User protests and an FTC complaint have compelled Google to give users of its Buzz social messaging service another chance to correct their privacy settings, after the service launched in February…

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Bing, Yahoo Gains U.S. Search Share In March: Says Experian Hitwise

According to the latest Experian Hitwise statistics, search engines — Bing is making progress in certain search verticals, as well as Internet pioneer Yahoo Inc. witnessed gains in its share of the U.S. Internet search market in March, Hitwise reported Wednesday…

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Google Makes Alliance With Nintendo To Develop “Web Search” Game

Google on Wednesday made alliance with Japanese video game maker Nintendo to jointly developed a Wii game based on “Google Fight,” a popular desktop pastime in which players contend to generate the most search engine results for a given keyword…

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Yahoo’s Technology Chief And Product Officer “Ari Balogh” To Step Down

As Yahoo relentlessly strives to re-establish itself again, the person in charge of the technological side of the company has stepped down after just over 2 years. Yahoo Inc.’s CTO and EVP Products “Ari Balogh,” who joined Yahoo in early 2008 is stepping down, the company said on Thursday…

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Apple Launches Ad System For Mobile Devices To Compete With Google

Less than a week after the iPad was launched, Apple Inc. launched a direct attack on Silicon Valley rival Google Inc., unveiled its new mobile advertising system “iAd for the iPhone” on Thursday and promised…

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Google’s New Algorithm — Mystery “Site Speedometer” For Search Ranking

Search titan Google is very passionate about speed! Now websites with slow-loading pages face the prospect of lower search rankings. On Friday, the search leader officially declared that website speed…

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Twitter Hand-Picks “Atebits” Maker Of Tweetie For iPhone Client

In a move foreshadowed by Twitter board member Fred Wilson’s blog post earlier this week, Twitter, which has thrived thanks to tools built by outside developers, is taking more of those tools under its own wing. A move that is sure to rattle its developers, Twitter in a late Friday announcement caught users off guard by acquiring Atebits, the start-up that makes…

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