Search Engine News Updates: June14-19-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google Lets AdWords Advertisers Get Insight About Their Competitors

Being an AdWords advertiser, you certainly are not alone in the crowd — any number of advertisers may be using AdWords to offer some of the similar goods and or services as you. Striving to unwrap the abundant technological innovation for its largest users base around the globe, search engine heavy weight Google last week unveiled a new beta AdWords feature…

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Google Expands Local Business Tags Nationwide, Soon On Mobile Too

Google has just plugged its Google Tags, formerly their ‘enhanced listings’ for local businesses, which the company unveiled in April as part of a transformation of its Local Business Center into Google Places, is now rolling out the program nationwide with new features…

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Sency Unleashed Real-Time Search Engine In NY, Adds Popular Places

There is a cool blend of local element to real-time search, and Sency, the start-up web site that monitors Twitter traffic based on location, last week at the Real-Time web summit at the Metropolitan Pavilion in New York City, launched its trends engine for popular places–has taken a leap towards marrying trending content and location that are popular right now inside of 24 major cities…

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Reeder, An iPad Designed Google Reader Client, Arrives In Apple’s App Store

It has been a pretty occupied few weeks for iPad RSS clients to get through Apple’s review system, but Reeder for iPad has finally arrived at the Apple’s App Store over the weekend that syncs the iPad with free accounts at Google Reader, which constantly checks the subscriber’s favorite news sites for new content…

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News Corp. Acquires Skiff, Invests In Journalism For Online Content Monetization

Media baron Rupert Murdoch’s News Corp. advancing further into the digital reader market with the acquisition of Skiff, an electronic publishing platform developed by Hearst Corp. on Monday that helps distribute newspaper and magazine content to e-readers and other devices…

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Google Earth Delivers Native iPad Support Now Available In App Store

Google Earth is great for toying around with when you should be doing something productive… Google tonight quietly unleashed the long awaited “Google Earth app for iPad” that is now available in the iTunes App Store. The version 3.0 is the first update of Earth built for…

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Microsoft Office Now Arrives In 35,000 Stores For Consumers Worldwide

It has been a long wait between Microsoft Office 2007′s retail debut on Jan. 29, 2007, and Office 2010′s arrival in stores today. The software giant on Tuesday formally pulled out the beta tag from the freshest version of its popular business productivity suite. The Redmond Vole’s latest entrée in the desktop productivity wars includes free, online versions of Word…

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Google Makes Alliance With Austrian National Library To Digitize 400,000 Books

Another new beginning for Google Books. After what appeared like ages of little or no news about its digitization program, a new headway has begun. Internet search engine behemoth on Tuesday inked a €30m (£24m) deal with Austria’s National Library to digitize 400,000 copyright-free books, a vast collection spanning 400 years of European history…

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Microsoft Begins Rolling Out Its Revamped Hotmail Worldwide

In tandem with this week’s launch of Office 2010, on Tuesday, Microsoft’s Windows Live blog declared that it has also commenced rolling out its next-generation version of the “Hotmail Wave 4” to the 360 million worldwide users of the venerable web mail service…

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YouTube Debuts Simple Cloud-Based Video Editor

In a significant move, YouTube has almost completely transformed itself from merely a video sharing site that enables users to upload, view, and find videos — While there are plenty of people uploading videos with great production values, the search engine leader’s Google owned video sharing website has just added a basic video-editing system to YouTube…

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AOL Throws Social Networking Site Bebo For Scrap

AOL, on Thursday announced that it had finally managed to jettison Bebo to Criterion Capital Partners, a private equity fund based in Los Angeles, for an undisclosed sum, after acquiring it for $850 million just two years ago…

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Google AdWords Expands “Click-To-Call” Mobile Ads To Content Network

The Google vs. Apple battle for mobile supremacy is being waged on many fronts, with each providing ways for developers to monetize their applications. The search engine leader Google, which rolled out “click-to-call” ads to its mobile search results earlier this year, is expanding the feature today to its content network…

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HP Makes Alliance With Yahoo HP To Integrate Targeted Ads To Printers

Rumors swirling around that ink cartridge manufacturer Hewlett-Packard has made an alliance with Yahoo on a test related to delivering targeted advertisements printed for the company’s latest line of web-connected printers…

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Microsoft Inks Search Deal With Opera Browser

The Redmond, Wash., software colossus Microsoft continually striving on expanding its Bing user base, and the company’s giant marketing campaign has so far been paying off. Microsoft has inked a deal with arch-nemesis Opera Software, convincing the Norwegians to make Bing one of the, um, “default search engine choices” on their latest desktop browser…

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Twitter Loads “Promoted Tweets” With Toy Story 3

In an attempt to make the incredibly crowded microblogging site a profitable revenue source, on Thursday, social networking site Twitter has finally unleashed the first of its money-making promoted trends — Disney’s ‘promoted tweet’ for “Toy Story 3” became the first…

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