eBrandz Blog

Search Engine News Updates: March 07-12-2011

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
AOL Acquires “Outside.In” A Hyperlocal Blog Service For Less Than $10M

Barely weeks after its purchase of the Huffington Post in a $315 million deal, AOL has once again embarked on an acquisition spree and is reportedly is reportedly purchasing local-news aggregator Outside.in for… Read More

Microsoft Bing Makes Alliance With Kayak For Improved Travel Search

Software monopolist Microsoft in its battle with arch rival Google to present a better travel search, over the weekend announced its partnership with online travel search firm Kayak.com to bring flight search results to its… Read More

Google Rolls Out New AdSense Mobile Interface

People who make a serious amount of money using AdSense will now better be able to keep track of their earnings while on the go. In a nod to the myriad of smartphone users running AdSense on their sites or apps, Google just announced a new mobile-friendly interface for… Read More

Google Maps For Android Adds Twitter Integration To Push Location Reviews

Over the past few months Google has been pushing its location reviews pretty hard. Keeping in-touch with friends and family while using Google Maps on the move just got easier and even better. The search engine giant Google over the weekend has added something pretty… Read More

Microsoft Taps Rovio’s “Angry Birds” To Give Bing Search A Boost

A novel breed of advertisements that portrays the bad guys in one of the most popular series of videos on YouTube shows the villainous pigs using Microsoft’s search engine in their quest to locate and steal the birds’ eggs. And Conan O’Brien plays the world’s biggest game… Read More

Skype Targets Major Brands With Display Ads To Bolster Revenue Ahead Of IPO

Popular Internet communications service Skype, on Monday unveiled plans to roll out ads in its Windows-based desktop client in the U.S., Germany and the U.K. this week in a bid to develop a new revenue stream ahead of the company’s anticipated public offering… Read More

YouTube Acquires Next New Networks To Enhance Video Production

In a move to thwart new threats from Facebook, Netflix, Amazon, Hulu and others in the emerging video on demand industry, Google’s popular online video sharing platform YouTube has acquired New York based original-video production and distribution platform Next New Networks… Read More

Facebook Makes Alliance With Warner Bros To Stream Rental Movies

In its march to become a portal to the emerging world of social, Warner Bros., is  the first major Hollywood studio to unveil an application allowing users to rent and watch movies directly on the popular social media network Facebook, starting with “The Dark Knight”… Read More

Google Enables Instant Previews For Android And iOS Devices

Mobile web search is getting snazzier, as the search engine titan Google on Tuesday unleashed a nifty feature that presents a practical overview of search result in the form of a snapshot of entire page called “Instant Previews” for mobile, a feature that will let users scroll through… Read More

Facebook Rolls Out Real Time Analytics Tool For Social Plugins

There is no secret that Facebook’s social plugins have been a raging success. In fact, it scattered across 2.5 millions websites, the plugins have become an important driver of traffic, particularly for publishers. And today, the popular social media networking giant Facebook announced the release… Read More

AOL Axes 20% Of Its Workforce Globally As It Integrates Huffington Post

Barely days after finalizing its deal with the Huffington Post, AOL Inc., on Thursday announced plans to terminate as many as 900 jobs globally as the company integrates the news website and restructures to try to return to revenue growth, according to a company memo sent by CEO Tim Armstrong, Bloomberg reported… Read More

Facebook Begins To Unfurl Redesigned Pages

Just a month ago, Facebook introduced a revamped version of Facebook Pages, effectively synchronizing the design of pages and profiles. Today, Facebook’s official Twitter account transmitted the following message: “The upgrade to Facebook Pages will be rolling out to all Pages today… Read More

Google Combats Inbox Overload With Gmail “Smart Labels” Classification Tool

Communicating via e-mail is still the bane of many people’s existence online, with messages appearing at a lightening speed like a blizzard spreading across your computer screen. Google on Wednesday unveiled a Gmail Labs feature called “Smart Labels,” to help its 150 million-plus users… Read More

Twitter, Facebook Serve As Vital Lifelines During Japan Earthquake

Just as Egypt has been pronounced as the Twitter revolution, so does Friday’s devastating 8.9 magnitude earthquake and tsunami that rocked Japan, was destined to become the Twitter disaster. Once again, social media networking sites Twitter and Facebook are serving as lifelines… Read More