Search Engine News Updates: May03-08-2010

Welcome to another weekly edition of Search and Social updates where Google announced a new Keyword tools, besides acquiring “BumpTop”. Microsoft unveiled its “Impossible Project: Spindex.me”. And finally, Yahoo announced its mega million ad campaign to compete with search engine titan Google, as well as many more interesting Search Engine Optimization news from across the web…
Google To Pull Plug On Old Keyword Tool With New Keyword Tool Update

If you are engaged with SEO or are operating a PPC advertising campaign, then chances are you have certainly used Google’s external keyword tool, you may discover that you are now diverted to…

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Google Snaffles Canadian 3D Desktop UI Designer BumpTop

Search and advertising giant Google, last weekend spread its wings to Toronto, Canada-based to acquire BumpTop, a software company that lets users make their computer desktops resemble an actual 3D desk for an undisclosed amount of money…

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Facebook Revamps Events Feature, Now Simpler And Easier To Use

Facebook overnight took the wraps off an updated Facebook Events! Well, the popular social network has just made that ad-hoc get-together a little easier with the launch of a new version of Facebook Events…

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Google Enhances AdWords Tool — Gives Advertisers New Target CPA Bidding Option

Google has introduced a new Target CPA bidding option tool in AdWords that lets marketers who considers in terms of “a target” or “average CPA” — set a bid that displays the average amount they would like to pay for a conversion, as opposed to the maximum they are willing to pay for it, when it comes to managing online advertising…

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Google To Start Selling Digital Books By June

In an attempt to compete with the likes of Amazon, Barnes & Noble, and other sellers of downloadable, digital books, search giant Google on Tuesday said it plans to begin selling e-books that people can read on…

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Microsoft’s “Impossible Project”: Spindex.me Social Network Aggregators

Software behemoth Microsoft on Tuesday, took the wraps off of a new tool called ” target=”_blank”>Spindex, an experimental online service that pools “social” content from various and sundry online sources, including Facebook, Twitter, RSS feeds, and Redmond’s own Bing search engine…

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Google Revamps Logo, Amps Up Search-Engine Competition

The Mountain View, Calif., search engine leader is rolling out a major redesign for its search results on Wednesday, indicating the start of what promises to be a period of intensified competition with rival Microsoft Bing…

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Google Unveiled Powerful AdWords Reporting Feature In Google Analytics And Application Gallery

If you hold an AdWords account then you know the levels of data that are created can sometimes becomes unmanageable and, moreover, you can start to ask questions such as “At what point during the day am I seeing a surge in sales?” without an easy way to find those answers…

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Google Finally Returns Gmail Name Back To Blighty

For the past five years, British e-mail users with Google accounts have been deprived access to @gmail.com email address. But on Tuesday, the search engine company has settled a long-running trademark dispute with a British research firm, and now, finally ditching the two-word moniker…

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Yahoo New Ad Campaign Takes A Swipe At Google

On the heels of a disappointing $100 million ad campaign, which Yahoo unveiled late last year, is having another go at revitalizing its brand with a second big-budget advertising campaign, hoping to gain traffic to its home page and win back share in the Internet-search market…

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Google Goggles Expands Optical Text Translation To Android Smartphones

Late last year, Google rolled out a very cool mobile product called Google Goggles. The Mountain View, Calif., search engine leader Google on Thursday released an enhanced version of its Goggles application to read and translate English, French, Italian, German, or Spanish…

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Google Speeds Up TV Ad Market Entry, Buys Stake In Targeted-Ad Firm Invidi

Google has long been making efforts to crack the TV ad market, but the search giant Google has finally spread-out its wings into the TV business by buying a stake in a startup called Invidi Technologies that helps advertisers target cable and satellite viewers with “addressable” ads…

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OneRiot Exits Out Of Beta, Launches Trending Topics Engine

Exactly one year after releasing the beta of one of the Web’s hottest realtime search engines, OneRiot has officially exits out of beta today, and while doing so has also launched a richer alternative to Twitter’s trending…

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Microsoft CVP “Alex Gounares” Joining AOL As CTO

According to sources close to the situation, one of Microsoft’s most distinguished executives announced today that he is leaving the company. “Alex Gounares,” who until today was Microsoft’s corporate vice president for Advertising Research and Development, has been appointed as the chief technology officer of New York-based AOL and will be moving…

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