Though many of today’s social media tools seem to be largely aimed at either B2C marketers or consumers, B2B marketers still can come across several great options in this space, if they dig a bit deeper. A focused search and research will lead you to avenues that can address the precise needs of a highly challenging B2B space.

We have already checked in the previous post a couple of tools like HootSuite and Salesforce.com that are presently available for result oriented social media marketing. One more among them is CoTweet. It’s an online social media reporting, engagement and management solution. The service is aimed at helping companies effectively monitor and analyze specific conversations about their products across Twitter and Facebook, the two most popular social communities. Here are some of its key features:

Help manage social media conversations

Created to meet unique needs of Web-savvy businesses, both its Enterprise Edition and Standard Edition help marketers manage their social media conversations from an easy-to-use, centralized dashboard. With it, marketers can conveniently track various business related conversation trends, offer customer service, maximize PR opportunities and manage large scale marketing campaigns with CoTweet. Ultimately, this enhances brand visibility.

Monitor trends and customer preferences

Known as a handy Twitter CRM solution, it provides a simple way to handle multiple accounts. It also lets multiple users access a single account. CoTweet helps in understanding customers as well as prospects and forging deeper relationships with them over time. With it, businesses can monitor trends and assign updates for follow-up that can be vital for lead-generation.

Now let us turn to SocialTALK…

With blogs and focused communities rising at a fast pace, managing a company’s social media roadmap is a major challenge. This is where SocialTALK comes into play. Its important features are as follows:

A social media workflow tool

The competent social media workflow tool is designed to help businesses establish and establish their presence on different community/networking platforms and constantly monitor feedback. It has emerged as a truly innovative tool to create, publish and measure content strategy and also posting schedule more effectively.

Manage and measure social media presence

With it businesses can manage from a single dashboard multiple social media accounts. It’s easy to make and schedule video/photo posts for Facebook; have with ease multiple user-access levels, and track incoming traffic as well as insightful analytical information. In essence, SocialTALK helps businesses manage and measure their social media presence and strategy. The tool lets create a lasting impact with the solutions it offers.