May 8, 2012 / Chetan Asher
Key things to remember while using Rich Snippets for higher click-through rates
From a search engine user’s perspective, rich snippets are very important since they help them decide more quickly and more…
May 4, 2012 / Chetan Asher
Paid Inclusion surfaces in certain vertical search areas of Google
Comparison Ads courtesy Google now allow users to compare a host of relevant advertisers’ offers fast and conveniently, also providing…
May 3, 2012 / Chetan Asher
How will Comparison Ads result in more valuable leads?
Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look…
May 2, 2012 / Chetan Asher
6 Tips to Lower your BOUNCE RATE
Bounce rate has always been an unresolved mystery. Is it good for your website traffic or will it affect the…
May 1, 2012 / Chetan Asher
Relevance of Rich Snippets for enhanced conversions
Rich Snippets provide summarized information at a glance about specific searches. They draw the attention of users to relevant site…
April 27, 2012 / Chetan Asher
A new drive to search and sync data with overall Google experience seamlessly
The Internet giant has just introduced Google Drive, a platform to create and share, collaborate and retain all of your…
April 25, 2012 / Chetan Asher
Dealing with security problems, the Google way!
Google has reportedly decided to raise its bounty on tricky software bugs, which hackers look to exploit for launching cyber…
April 24, 2012 / Chetan Asher
How your site can get penalized by Google for over-optimization?
Earlier in March we had written an article about how Matt Cutts had warned that Google will start penalizing websites…
April 22, 2012 / Chetan Asher
Implications of ‘contextual’ keyword-search technology to searchers and site owners
From Google’s Panda, Venice updates and Search Plus Your World, the search engine optimization landscape has indeed changed, in the…
April 18, 2012 / Chetan Asher
Why rich snippets are must for every website?
Let’s face the facts: Being ranked high in search engine results pages (SERPs) is nice but more often than not…
April 15, 2012 / Chetan Asher
Firefox to use Google secure search by default
Starting this month, you can expect to see some changes in your Google Analytics data. Unfortunately, you will notice…