August 8, 2012 / Chetan Asher
Facebook takes a new ‘gamble’, draws criticism
Bingo Friendzy, a new application developed by Gamesys, the UK-based online gambling firm was introduced yesterday morning on Facebook. It…
August 7, 2012 / Chetan Asher
Twitter struggles to balance out freedom of users and interests of brands
Twitter has had a difficult time in spite of the site playing such an important role in the London Olympic…
August 6, 2012 / Chetan Asher
Establishing the link between bounce rate and conversion
It is wrong to assume that bounce rate is the only defining parameter that will tell you everything as far…
August 4, 2012 / Chetan Asher
Does your landing page reflect your prospects’ aspirations?
You might have everything that you can think of, well in place that are essential for making a perfect landing…
August 3, 2012 / Chetan Asher
Why ad targeting is tough and what does it take?
Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This…
August 2, 2012 / Chetan Asher
Implications of new Google notifications regarding inbound links
Many website owners employ Google’s webmaster console to check how the site is doing. The search engine giant has just…
August 1, 2012 / Chetan Asher
Google looks to dominate social media marketing with a new acquisition
Google is pushing its huge advertising business empire. The company has just announced that it is set to take over…
July 30, 2012 / Chetan Asher
New tools to effectively reach Adwords customers
A few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching…
July 29, 2012 / Chetan Asher
What is driving corporate social networks?
What LinkedIn made possible for industry connections and Facebook did for friendships, can emerging enterprise social networks do the same…
July 28, 2012 / Chetan Asher
Handy resources for real time social keyword search
When you want to gather or research semantic keywords relevant on the social web in real time, you can do…
July 26, 2012 / Chetan Asher
Parameters to gauge the success of your landing pages
When you are keen to find out poorly performing landing pages that are proving to be a drag on your…