March 4, 2011 / admin
How social media has empowered the consumer and what are its implications?
Consumers can now freely air their opinions and express their views on blogs, review sites, forums etc, leaving behind a…
February 28, 2011 / admin
What holds the key to a successful social media campaign?
Surveys in the past have established that most top brands benefit from social media as their prospects engage with them…
February 25, 2011 / admin
Thriving in today’s competitive marketplace with a social media push
Technology paves the way for more intense and meaningful interactions something which wasn’t easier for small companies in the past. …
February 24, 2011 / admin
How do social networks help companies to understand customers better?
Here are the different ways in which most companies and corporate entities – big or small – can benefit from…
February 23, 2011 / admin
Why must small businesses listen to online conversations?
The overall attention span of today’s customers’ and also their keenness to engage with a host of divergent marketing messages…
January 20, 2011 / admin
Social media and customer engagement
If your brand has a poor reputation on the Web, there is not really any simplistic, one-step formula to rectify…
January 11, 2011 / admin
What it takes for B-2-B companies to ensure effective social media marketing?
It seems that many B-2-B companies are finding it rather tough to gain and retain followers on social media. Usually,…
September 28, 2010 / admin
Social media era has altered the business dynamics
An increasing number of budding businesses are treating Facebook and Twitter as an integral component of hanging out their shingles.…