For YouTube, the clicks’ game and popularity stakes are based on audiences’ willingness to subscribe to the channels in large enough numbers to prompt advertisers to shell out higher rates. Google, alongside Yahoo, AOL, Hulu and Microsoft is all set to showcase these channels to top advertisers in New York at the Digital Content NewFronts in May. Read the rest of this entry »

The US has been pressing hard for a stringent privacy bill of rights, which would allow consumers greater control over what kind of personal data is gathered online and what sort of limits would or should be placed on it. The agreement reached in this regard covers all of the major advertising alliance’s members, such as AOL, Time Warner, NBCUniversal, Google, and Yahoo. Read the rest of this entry »

Google’s has already began adding Google+ brand pages in results, to leverage Google profiles for ‘rel=author’ tags. Google+ circles and +1s have been made visible in SERPs. This pattern, it’s felt, would become a concerted attempt on part of the search engine giant to link up promotional efforts in organic (search) results with the former’s login/verification system. In other words, it will become tougher to ensure SEO success sans using Google+ Read the rest of this entry »

Google has unveiled a set of improvements in its powerful search algorithm. The changes are aimed at helping it better decide when and how to give people more relevant and up-to-date results. Numerous scientists, engineers and analysts associated with the search engine major continuously work on further refining search results, and with a good reason at that. Here’s why… Read the rest of this entry »

Google may ultimately face some real competition in the domain of search it has thoroughly dominated for last so many years sans any serious competition. However, with the integration process of search businesses of Microsoft and Yahoo now well on track – the challenge is going to be there. Yahoo searches are already employing Bing engine courtesy Microsoft. Read the rest of this entry »