February 24, 2011 / admin
How do social networks help companies to understand customers better?
Here are the different ways in which most companies and corporate entities – big or small – can benefit from…
February 23, 2011 / admin
Why must small businesses listen to online conversations?
The overall attention span of today’s customers’ and also their keenness to engage with a host of divergent marketing messages…
January 31, 2011 / admin
Why is it vital to ‘listen’ to online conversations?
When it comes to managing online reputation of a brand, several factors come into play. There are issues like how…
January 30, 2011 / admin
Brands look for expert help to manage their social media presence
In their keenness to leverage the power of Internet, many corporate entities are experiencing an undesirable side effect – an…
January 29, 2011 / admin
Importance of archiving social media communications
As businesses and companies caught in today’s cut-throat competition – both online or offline – look to aggressively market their…
January 28, 2011 / admin
Making online sharing more personal and safer
With Facebook and Twitter, and LinkedIn (apart from YouTube) dominating the networking scene, it may sometimes make you feel as…
January 27, 2011 / admin
Will ‘no following, no friending Path’ work?
Alongside the more popular networking sites worldwide, certain specialized networking avenues online are also trying to carve a niche for…
January 25, 2011 / admin
Specialized networks look to carve a niche
With the membership of Facebook now approaching almost 600 million, and more apps and features being added to it continually,…
January 24, 2011 / admin
Food chains in the US turn tech-savvy to attract customers
Restaurants, food joints and bars invariably thrive on increased quantum of repeat business. This is not getting easier, as customers…
January 21, 2011 / admin
Importance of customer-centric communications on Web 2.0
Social media is now a must-use tool for modern marketers, looking for effective ways and means of customer engagement. Popular…
January 20, 2011 / admin
Social media and customer engagement
If your brand has a poor reputation on the Web, there is not really any simplistic, one-step formula to rectify…