What if you are searching for “WALL ST. LAYS AN EGG” (an impressive and catchy headline given by “Variety” after the historic 1929 stock market crash) and Google’s algorithm machine presents you with some sort of a biological association to it? But actually what you were curiously looking for was  the news article about the stock market crash! Read the rest of this entry »

Building a website with good design is just a beginning, and not an end of your job. People often think that a beautiful website will work wonders for the business. But, a good design is only a factor of sales.

Good sales require good credibility. But… but… but! How to build the credibility that would bring you sales? Here are some tips to follow: Read the rest of this entry »

People are spending more and more time on their mobile phones than ever before. This new world of marketing has definitely taken everybody by storm. In fact, most one-third of the world’s total population uses their mobile devices to perform Internet searches. Take a look at some interesting data below. And it is even more fascinating to see how usage mobile varies between different parts of the world. Read the rest of this entry »

Google’s Penguin update, sounds familiar? Let us go back in time. What was the Penguin update?

It was an algorithmic update that was announced on April 24, 2012. This update targeted those websites that violated Google Webmaster Guidelines. It aimed at lowering search engine ranking of those websites that used black-hat SEO techniques such as keyword stuffing, cloaking, using duplicate content and spamming. It approximately affected 3.1% of English search queries and 3% of queries in languages like Chinese, Arabic and German. Read the rest of this entry »

With the growing challenges in the realm of SERPs, many businesses and agencies online are recognizing the need for effective usage of techniques, such as guest posting that can propel the search engine rankings. Guest posting seems a very easy method to push though, but it demands a combination of high-quality writing skills and expert advice for the technique to work. It’s the actual execution that will determine whether the links collated indeed are high-quality. Read the rest of this entry »

For qualifying a potential link partner, you obviously should look for the compatibility factor. Though, checking the site content need not be a full-fledged, thorough and time consuming exercise. Rather look for indications in the form of titles and the About page. Basic article titles and intros can inform you not only what the overall site is about, but also its tone and approach and whether the website matches your business profile. Read the rest of this entry »

If you are not monitoring and measuring, you are not successfully marketing, they say. Now when it’s about measuring, a plethora of norms and benchmarks are there for marketers to opt for. Probably, among the most basic ones is website tracking or analytics, more specifically. Time and again, we come across SMB owners who either fail to track their key site stats and usage figures, or, don’t really realize what they should be looking at even if they have some sort of analytics installed. Read the rest of this entry »

Google’s love-hate relationship with content creators has just got better. Early this week, Google announced that it will be altering its search results algorithm to fight piracy and punish copyright violators. This change has been specifically made to limit pirated material on the web.

In the latest update its emphasis is on websites that either indulge in or have a history of copyright infringement. This has also come as a warning to the content creators of various websites that promote piracy.
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Google has stated it would be altering its search algorithms so as to favor sites, which offer ‘legitimate copyrighted’ music, television, movie and other content. It added that next week onwards this change would account for the number of copyright removal notices (which are valid) sites had got. Those with such multiple regarding copyright infringement might be pushed lower in its search results. Read the rest of this entry »

While most consumers may treat social media sites, such as Twitter, Foursquare and Facebook as avenues to interact with friends and post musings, brands like Samuel Adams and Wal-Mart are turning them into logical extensions of market research divisions. And many companies are just starting to figure out how to utilize the huge amount of information and insight available. Read the rest of this entry »