October 29, 2011 / Chetan Asher
7 steps to ensure a good ROI from your ad campaign
To maximize your ROI as well as minimize your risk, your ad campaign should have a solid base. For this,…
Search is changing. AI discovery is accelerating. Audience behavior is evolving. Our insights section is built for teams that want practical thinking on what is changing, what matters now, and what leading brands should do next.
October 29, 2011 / Chetan Asher
To maximize your ROI as well as minimize your risk, your ad campaign should have a solid base. For this,…
October 28, 2011 / Chetan Asher
One of the trickier aspects of a PPC campaign is the early monitoring and management. Most paid search practitioners tend…
October 27, 2011 / Chetan Asher
A Q&A section is an excellent way to connect and engage with your prospects by arousing their curiosity, prompting them…
October 25, 2011 / Chetan Asher
Will you link to pages from business/ commercial sites, or to some user-driven ‘how to’ or Question and Answer pages?…
October 24, 2011 / Chetan Asher
If you are going to write a series of informative pieces on insurance or mutual funds for your finance blog,…
October 22, 2011 / Chetan Asher
Q&A sites impart greater depth to search experience, enhanced by the richness and freshness of the content on such sites…
October 20, 2011 / Chetan Asher
To find information about products, services or out of sheer curiosity, people do online search on top engines like Google…
October 18, 2011 / Chetan Asher
It’s no surprise that question and answer platforms have fast gained in popularity. Marketers now view them as a great…
October 17, 2011 / Chetan Asher
An array of new media channels are now available, providing an effective means of reaching out to prospects on the…
October 15, 2011 / Chetan Asher
There are different aspects of leveraging a business networking site like LinkedIn for growing your business and be assured of…
October 14, 2011 / Chetan Asher
A new touch to the realm of professional networking has been provided by Zerply that works around the sharable profiles…