March 28, 2011 / admin
Why does devising campaigns on social media demand care and caution?
What are the repercussions when a specific strategy or behavior pattern is deemed antisocial by a large section of social…
March 27, 2011 / admin
Speed and reach of social media makes it both a challenge and opportunity
Social media platforms like YouTube, Facebook and Twitter have been accepted as highly effective means of reaching out to consumers.…
March 26, 2011 / admin
Insight on ad composition and ad extensions
The structure of your AdWords account largely depends on your business type, domain and your end goal. Accordingly, you need…
March 24, 2011 / admin
Search Engine News Updates: March 14-18-2011
Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services…
March 24, 2011 / admin
Factors that decide the choice of ads shown on Google
Google Analytics helps you to follow how your users or the potential customers interact with your site. It’s a handy…
March 23, 2011 / admin
Targeting your ads to specific countries or cities
You can choose any particular combination of geographical locations to target with your Google ad campaign, to focus on countries,…
March 22, 2011 / admin
Techniques for evaluating ad performance
By comparing their respective performance, you can work out which of your different ads are the most appealing from your…
March 21, 2011 / admin
Tracking your keyword performance in an ad campaign
Evaluating ad performance becomes easier with a comprehensive report that allows you to view pertinent data for all your ads,…
March 20, 2011 / admin
Basics of an effective Google AdWords campaign
For ensuring a successful Google AdWords campaign, the key is to sticking to the basics and also knowing what exactly…
March 18, 2011 / admin
Creating successful Google ads
There are a few basics elements, which collectively decide where and when your ad will appear. If its rank isn’t…
March 18, 2011 / admin
Search Engine News Updates: March 07-12-2011
Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services…