August 21, 2012 / Chetan Asher
5 secrets of successful social media conversation
Whether you are looking to build your own brand equity as a domain expert, your business identity as whole, or…
July 7, 2012 / Chetan Asher
5 ideas to harness your presence on social media
Opinion makers and influencers in the social Web realm play a significant role in marketing as well as branding, just…
June 17, 2012 / Chetan Asher
Understanding the basics of Pinterest to drive traffic
Much brouhaha has been generated Pinterest, its popularity, its fast-growing community and the site’s ability to fetch traffic. But it’s…
May 10, 2012 / Chetan Asher
How are brands accounting for their dollars spent on Facebook ads?
For its part, world’s top social site Facebook has made repeated efforts to quell concerns of marketers about its ads’…
November 26, 2011 / Chetan Asher
Tips to build and manage social profile data of your users
Online behavior tracking technique has been employed for quite some time by Web marketers, but its tools and setups do…
September 6, 2011 / Chetan Asher
Removing social media misconceptions
Social media is considered an undisputed powerful tool when it comes to influencing major purchasing decisions across the Web. Many…
September 1, 2011 / Chetan Asher
How to establish a strong brand identity on social media?
Most marketers now realize the fact that they need to employ and leverage social media sites. But this realization on…
May 7, 2011 / admin
Nuisance value of viral campaigns and how to deal with them
In the current competitive environment, even a minor cribbing from an anonymous customer about you can go viral fast. No…
May 6, 2011 / admin
Why does your company need to keep a tab on social media channels?
It has become imperative for emerging as well as established businesses cutting across domains to ensure an optimum usage of…
April 9, 2011 / admin
Questions and answer based interaction via videos
In their quest to generate a large target audience base, full-fledged and competent platforms question and answer format based online…
March 4, 2011 / admin
How social media has empowered the consumer and what are its implications?
Consumers can now freely air their opinions and express their views on blogs, review sites, forums etc, leaving behind a…