Display Advertisements appear on almost any sort of website and are an excellent tool for small companies to reach out to relevant customers. Google Display Ads are no...
Tag - Pay Per Click
Advertising, Bing, Pay Per Click
BING LURES ADVERTISERS BY ROLLING OUT NEW CALLOUT AND REVIEW AD EXTENSIONS
Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences...
Advertising, Google, Local, Pay Per Click
GOOGLE ADDS TO LOCAL SEARCH MARKETERS’ WOES BY BRINGING TWO AD CHANGES
Google likes to be in control and that’s why it keeps making changes in its search algorithm, to keep businesses guessing and the search...
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS
This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and...
Google Adwords, Pay Per Click
GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS
Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing...
Conversion, Ecommerce, Google, Google Adwords, Pay Per Click
You are wasting some serious money on AdWords, if…
There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for...
Advertising, Conversion, Ecommerce, Pay Per Click
3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN
How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact...
Advertising, Conversion, Ecommerce, Google, Google Adwords, online, Pay Per Click
THREE DEADLY B2B PPC MISTAKES OF 2015 THAT YOU CAN BETTER AVOID IN 2016
There aren’t any such visible differences or magical formulas when it comes to approaching a certain B2B or B2C PPC campaign. It’s all...
Native advertising is growing rapidly. As more companies are trying their hand at this ad format, the spend allocated to other channels like display...
Conversion, Ecommerce, Google, Pay Per Click, SEO
HOW TO IMPROVE THE EFFECTIVENESS OF YOUR WEBSITE’S LANDING PAGE
A lot of R&D is involved in creation of a successful PPC campaign. From Researching – to selecting keywords – then Organizing those keywords –...
Google in the present era never ceases to amaze us. And its Customer Match feature does just that. Advertisers use this to draw in the set of...
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Milind Mody
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