The secret mechanism that ranks sites in Google’s organic search results is known as Ad Rank. Ad Rank determines where advertisements appear in sponsored results...
Category - Pay Per Click
Display Advertisements appear on almost any sort of website and are an excellent tool for small companies to reach out to relevant customers. Google...
Plenty of companies take two very different approaches to do search marketing. Some agencies create two very distinct departments focusing on paid...
Google, Mobile, Pay Per Click, SEO, Web Design
AMP ENABLED ADS OFFER BETTER VISIBILITY & HIGHER CTRS, REVEALS AN ONLINE STUDY
Google introduced AMP technology to content publishers promising that they would not only be able to sell and distribute their own ads on AMP enabled...
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE RESTRICTS PAYDAY LOAN ADVERTISERS FROM USING ITS ADVERTISING PLATFORM
Google recently updated its personal loan advertising guidelines that will have an impact on a lot of financial players in the market. According to...
Advertising, Bing, Pay Per Click
BING LURES ADVERTISERS BY ROLLING OUT NEW CALLOUT AND REVIEW AD EXTENSIONS
Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences...
Advertising, Google, Local, Pay Per Click
GOOGLE ADDS TO LOCAL SEARCH MARKETERS’ WOES BY BRINGING TWO AD CHANGES
Google likes to be in control and that’s why it keeps making changes in its search algorithm, to keep businesses guessing and the search...
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS
This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and...
Google Adwords, Pay Per Click
GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS
Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing...
Google, Google Adwords, Pay Per Click
GOOGLE’S LATEST EXPERIMENT ALLOWS USERS TO CALL/TEXT GOOGLE TO FIND A LOCAL SERVICE PROVIDER
Google in the recent times has been experimenting a lot on developing new advertising strategies to deliver more value to its existing advertisers...
Google, Pay Per Click, SEO
GOOGLE TO NO LONGER SPORT ADS ON THE RIGHT SIDE OF DESKTOP SERPS, WITH ONE EXCEPTION
What is being referred to as one of the most dramatic advertising moves, Google will now allow advertisers to place ads on the top and bottom of its...
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Milind Mody
Founder - CEO