The secret mechanism that ranks sites in Google’s organic search results is known as Ad Rank. Ad Rank determines where advertisements appear in sponsored results...
Tag - PPC
Display Advertisements appear on almost any sort of website and are an excellent tool for small companies to reach out to relevant customers. Google...
Plenty of companies take two very different approaches to do search marketing. Some agencies create two very distinct departments focusing on paid...
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE RESTRICTS PAYDAY LOAN ADVERTISERS FROM USING ITS ADVERTISING PLATFORM
Google recently updated its personal loan advertising guidelines that will have an impact on a lot of financial players in the market. According to...
Advertising, Bing, Pay Per Click
BING LURES ADVERTISERS BY ROLLING OUT NEW CALLOUT AND REVIEW AD EXTENSIONS
Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences...
Advertising, Google, Local, Pay Per Click
GOOGLE ADDS TO LOCAL SEARCH MARKETERS’ WOES BY BRINGING TWO AD CHANGES
Google likes to be in control and that’s why it keeps making changes in its search algorithm, to keep businesses guessing and the search...
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS
This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and...
Google Adwords, Pay Per Click
GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS
Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing...
Google, Google Adwords, Pay Per Click
GOOGLE’S LATEST EXPERIMENT ALLOWS USERS TO CALL/TEXT GOOGLE TO FIND A LOCAL SERVICE PROVIDER
Google in the recent times has been experimenting a lot on developing new advertising strategies to deliver more value to its existing advertisers...
Conversion, Ecommerce, Google, Google Adwords, Pay Per Click
You are wasting some serious money on AdWords, if…
There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for...
Advertising, Conversion, Ecommerce, Pay Per Click
3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN
How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact...
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Milind Mody
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