Google’s popularity revolves around its ability to let surfers find the right webpages. With the advent of social web, wherein users can check vast amounts of data largely off-limits to the former, its dominance has come into question. In its desperate bid to catch up to Facebook, the company is trying to amalgamate the best facets of both search and social. Read the rest of this entry »

Today’s well-connected and highly ambitious professionals, irrespective at which stage of their careers they are, well realize the fact that online networking is a crucial aspect in terms of climbing the ladder of success in today’s highly competitive work environment. So have you ever given a thought to any particular LinkedIn Groups that would be most fruitful to your career’s success? Read the rest of this entry »

What has the new year in store for marketers on SEO landscape that has undergone a dramatic change with the rising stature, power and reach of the social media. The search engine optimization techniques and strategies are bound to witness a further churning in 2012. What can one expect on this count? Are there any definitive trends to give us a clue? Let us try to find out as part of an academic exercise, which can also be handy in practical terms in setting the SEO agenda: Read the rest of this entry »

“I would estimate that just about 30 percent of social games in the fray whose developers are spending on advertising are actually hitting a positive ROI (return on investment)…”  This observation from the CEO of AdParlor, Hussein Fazal sums up the state of the social game industry. A consultant on Facebook ad campaigns, the expert underlines how things are not that rosy for social gaming industry. Read the rest of this entry »

About two years after ‘FarmVille’ from Zynga, the San Francisco-based startup, drew millions and millions of Facebook users to plant fascinating fields of dazzling digital crops, social gaming seemed to have bloomed into an enticing multi-billion dollar activity. But now experts are wondering if the gamer fatigue is gradually setting in, thus putting question marks over its growth prospects as marketing costs are shooting up. Read the rest of this entry »

As has already been reported, Facebook is gradually taking the Timeline to all its users. The new enhanced Timeline profile format also makes the popular social networking channel much more job-search friendly. It’s a resume, after all, when you pause and carefully look at it. From the cover image right at the top to the subsequent chronological organization, your Facebook profile effectively is a professional image booster, making it extremely relevant from your career point of view. So what does this really mean for prospective job seekers? Let us try to find out! Read the rest of this entry »

Google’s new weapon in its tussle with Facebook for dominance of the Web has drawn circumspect reactions. It’s step to include more of users’ personal information in their search results has wider connotations, experts point out. There are valid reasons to believe so. We give you a quick grasp its background and ramifications: Read the rest of this entry »

For Google, the bet lies on ‘personal’ aspect of search. The company now claims to explore your very own world, and the roll out the customized results. It will throw up only those results from billions of Web pages that are highly relevant to a specific user based on the material you and your Web-based connections share. Read the rest of this entry »

Google’s has already began adding Google+ brand pages in results, to leverage Google profiles for ‘rel=author’ tags. Google+ circles and +1s have been made visible in SERPs. This pattern, it’s felt, would become a concerted attempt on part of the search engine giant to link up promotional efforts in organic (search) results with the former’s login/verification system. In other words, it will become tougher to ensure SEO success sans using Google+ Read the rest of this entry »

How much indeed is an innocuous tweet worth it? How much exactly does a follower on Twitter cost? The value of those isolated individual updates on the popular social network appear to be rather negligible in context of base economic terms; after all, a quick take on it is nothing but a few bits of harmless data sent via the Internet? Well, that’s not always the case! Read the rest of this entry »