Would you really be worried if your mobile number or other sensitive private data on the Web was becoming accessible to any site you had just visited? And, imagine if someone from us had happened to put a sort of embarrassing photo or video online, a few months ago, which had been forgotten by now, suddenly resurfaces! Would you not want to remove all traces of it forever? Read the rest of this entry »

Imagine a situation in which we’re assigned and identified with a particular number, which suggest how influential we are or are not. It would help decide whether one receives a job, a guest-room upgrade or some free samples at a high-profile supermarket. In case your influence score happens to be low, you wouldn’t get the promotion, the swanky suite of your choice or the complimentary offers. If you think this is science fiction, pause for a moment; it’s actually the case with millions of online social network users. Read the rest of this entry »

What has the new year in store for marketers on SEO landscape that has undergone a dramatic change with the rising stature, power and reach of the social media. The search engine optimization techniques and strategies are bound to witness a further churning in 2012. What can one expect on this count? Are there any definitive trends to give us a clue? Let us try to find out as part of an academic exercise, which can also be handy in practical terms in setting the SEO agenda: Read the rest of this entry »

The algorithms, which surface content for users on sites like Facebook and Google, are made possible by modern programming. But then a section of experts have their concerns. Why so? Here’s the reason: As users increasingly fetch news updates and information from curated or refined social channels, the trend of filtering at times isolates us and leaves our world view incomplete. Read the rest of this entry »

Facebook’s new list of changes just announced is likely to put additional pressure on advertisers to throw up compelling content in order to ‘integrate themselves’ into consumers’ lives to a greater degree. Which is the prime loser? It’s the ‘Like’, which will now have a lesser role to play in marketing. Read the rest of this entry »

Right since its beginning, your Facebook profile has been the avenue for you to tell your story to the people who matter. Users treat the social site as a place to share almost everything from the seemingly small stuff, like their instant thoughts on a just read article, to some of the most crucial events of their personal lives, such as the photographs of their family functions, the wedding or birth in their family. Read the rest of this entry »

Reputation management is much more than simply erasing unwanted piece of information online. It’s always dealing with the delicate human aspect and understanding the mindset of your prospects. Your way of dealing with them and apart from the quality of your products and services is vital in building the credibility of your business. Read the rest of this entry »

When someone out of sheer curiosity or purposely happens to search for your name or background online, the search engine results that surface, are a combination of information put up by different people – laypersons or experts , those  known to you as a professional or even anonymous. Their comments are largely based on their experiences of you and your product/ service offerings. Read the rest of this entry »

There are several examples of adverse publicity on the Web harming your credibility as an individual and also as a professional. And what if some miscreant starts posting something untoward about your brand time and again with no response from your side? This can only aggravate the whole situation. Lack of timely response can complicate the issue. Read the rest of this entry »

Not less than two billion Internet users’ collective intelligence, coupled with the digital fingerprints so many of them inadvertently leave on sites they check, together make it much more possible that every video, every photo, and every e-mail – inappropriate or indelicate – does get attributed to its origin, whether that particular source wishes it to be so or not. Read the rest of this entry »